Web Marketing

Strategic Use Of Web Listings & Postings

Strategic Use Of Web Listings & Postings

More Than 82% Of Consumers Use Online Search To Find And Research Businesses.

Unclaimed businesses typically get placed below claimed businesses in local search listings.  This is all the more reason why your business needs to be included in a variety of online listings and directories.

In addition to standard directory listing you’ll also want to make sure that your business appears with relevant content on several key social network web sites… this also adds SEO (Search Engine Optimization) value for additional organic exposure.

It’s very important to properly describe your business with specific keywords that entices the reader to click on your web link to dig a little deeper into your offering.

Strategic bookmarking also allows you to share relevant content with your customers. Strategically selecting bookmarks that are relevant o your business niche further establishes your authority.

If handled correctly, strategic content used in listings, directories and bookmarks can quickly become a central resource relative to your business’s exposure and provide additional reinforcement for your SEO strategies.

Submission of websites to web listings, directories and social bookmarking portals are considered to be common SEO (search engine optimization) technique to get essential back-links for the submitted web site.

High value backlinks continue to be part of the SEO recipe to increase your rankings in search engines and bolster your page rank.

One distinctive feature of strong ‘directory submissions’ is that it cannot be fully optimized by automated search engine submission software. Because manual directory submissions can be a tedious and time consuming job, you may consider outsourcing this task to a web marketing company to save time and money.

I recommend contacting Cyber Income Solutions (http://cyberincomesoluton.com), an excellent resource for strategic web marketing and proper execution of this process if you’re looking a reliable web marketing source.

Listing your web site in directories, local listings and social bookmarking sites can have a tremendous impact on your business if you operate locally and offline. Whether you outsource this activity or whether you decide to take on the task internally, don’t miss out on additional exposure by overlooking these essential activities.

 

 

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About the Author:

William Lockhart is an Internet Marketing, Sales & Communications Specialist. William counsels clients on their online marketing needs as well as their strategic marketing practices. He helps clients develop innovative solutions for non-productive day to day internet marketing, sales processes and communications bottlenecks. William resides in Nashville, TN where he has lived for 20 years after moving to the Tennessee area from Petersburg, Virginia where he served as the Director of Marketing and Sales for a major chemical, industrial equipment and security services company. William is originally from Wilmington, N.C. Prior to working as an Internet Marketing & Management Strategist, William was a medical sales consultant, selling hearing instruments. He counseled the hearing impaired and sold digital hearing devices and accessories to improve their lifestyles. William also served as a pharmaceutical representative for 7 years, selling to Cardiologist, Psychiatrist and Orthopedic surgeons. While managing the state of Texas and other areas throughout the southwest United States during his medical device career, he was recognized as a sales, marketing and management leader and promoted to the position of Team Leader after achieving over 1 million dollars of sales revenue during each year of his employment. William has also worked as a strategic account executive for several Fortune 500 communications and technology companies. He was also a Senior Data Networking & Internet Account Executive for one of the largest telecommunications companies in the world. During this time William was responsible for overseeing and managing a large metropolitan territories insuring growth and profitability. William has been involved in technology for many years, designing, implementing and launching several web projects that focus on niche products, web marketing, online reputation and online promotions. His thorough understanding of online marketing strategies, PPC marketing campaigns, social media and additional marketing approaches has helped a variety of local and regional businesses achieve a wide array of business goals. William also owns or is a marketing affiliate for over 200 active web sites that provide niche products and online marketing services.

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