3 Idea Hangouts For Finding Red-Hot Niche Markets
August 18th, 2010I’ve always been impressed with those who seem to always be ahead of the pack when it comes to new ideas.
When I first started publishing information products online, I thought that certain people had a crystal ball they gazed into. Or some top-secret contact who was
providing them with inside information.
Over time, I realized that it wasn’t magic that allowed these people to come up with red-hot ideas on demand. It was simply that they knew where to look.
I soon discovered many places where ideas seemed to always be found. I call these places “idea hangouts”. Here are three of my favorites where you can find ideas for your
next online niche anytime you want. Almost like a genie granting you three wishes…
1. GOOGLE.COM.
Google is the ultimate “idea hangout”. There are so many ways to mine the gold in Google’s amazing search database that it would take another article to graze the surface of
this enormous iceberg.
What I want to mention are just two quick ways to find ideas by searching Google.
- Identify Listings.
Search for a broad topic related to your area of interest or expertise. (I.E. “Tennis”, “Weight loss”, “Homeschooling”.) Look at all of the web sites listed in
the index of returned results. You’ll likely find some ideas for information products right there in the first couple of pages.
- Identify Advertisers.
You’ll probably notice small ads either at the top of the page or to the right of the page (or both!). These advertisers represent your competition. They also
represent your thermometer for taking the temperature of your market and gauging interest in specific topics. Chances are, what they’re selling you should be selling.
In both of these examples, you can click through to the web pages of the sites listed and study their respective sales pages. Look specifically at the “bullet points”. Each of
these represents a potential idea for your next ebook.
2. AMAZON.COM.
From the world’s largest search engine we move to the world’s largest bookstore. At Amazon.com you’ll really get your creative juices fired up.
Again, you’ll want to search the listings by entering a keyword or keyphrase into the search box on the main page at Amazon.com.
You’ll get a returned listing of numerous books, courses and other periodicals. Search these listed items for ideas for your own ebook.
— Example —
If you were to search for “Homeschooling”, you’d find a variety of ideas just waiting in the listing of books available, including: homeschooling for special needs
children, getting starting in homeschooling, choosing curriculum, homeschooling field trips, homeschooling support groups, homeschooling for various ages (I.E. Pre-K,
Elementary, Junior High, High School, etc.), homeschooling for Christians, etc.)
Any of these listings (and the dozens of others listed) would be great ideas for the topic of your next ebook.
— Example —
Pay particular attention to the first page of the listing. Amazon ranks their listings based on popularity of actual sales volume. In other words, #1 is a better seller than
#50. This is a ready-made indicator of demand!
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